Kanye West At the 2014 Cannes Lions

Source: Didier Baverel / Getty

The brand that Run-DMC made into a household name has a new partner.

Adidas announced its brand new long-term relationship with hip-hop superstar and mogul Kanye West for the launch of adidas + Kanye West. It will be a YEEZY branded entity creating footwear, apparel and accessories for all genders across street and sport.

News behind the expansion of Adidas and their new venture with Kayne West comes after the success of the adidas x Kanye footwear line that began two years ago.

The new partnership will also create history as the most significant partnership brand ever created between a non-athlete and an athletic brand. Their plans are to open up retail stores that will be hubs for adidas and West developed YEEZY product.

More about this new line and partnership with Three Stripes and Kanye, we will update you as this story develops.

Kanye West and Adidas Partner Up to Launch New Brand was originally published on boom92houston.com

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