Andre 3000 Benjamin has a new gig.
As most OutKast fans knows Andre 3000 (aka Andre Benjamin) stylish ways. Benjamin will bring his unique fashion ideas to Tretorn, a 126-year-old Swedish footwear and outerwear brand.
According to Women’s Wear Daily, Andre 3000 has signed on to be an “influencer” and designer for Tretorn and appear in their global campaign in the fall for the 50th anniversary of their Nylite sneaker. He will also update the Nylite’s traditional style and create new silhouettes.
In addition, the 41-year-old rapper-actor will design some apparel for the footwear company. According to Nick Woodhouse, a marketing rep for Tretorn, Three Stacks is the perfect person to represent their shoe line.
“We wanted to work with Andre because he resonates with all ages and he’s an OG,” he told WWD. “He’s not a flavor of the month. There are a lot of terrific, young influencers out there, but Andre is established. These young kids are reaching out to him to collaborate. That’s why we did this.”
This isn’t Dre’s first opportunity in the fashion world, he launched his own apparel line called Benjamin Bixby in 2008.
Soooo… what about a new album three stacks?