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GQ Men Of The Year Party - Arrivals

Source: Jason LaVeris / Getty

The internets were ablaze with conspiracy theories after mysterious 4:44 advertisements started popping up all over New York City earlier this week.

Now the big secret is revealed. The ads were a promotional campaign for a new film on Tidal, starring Mahershala Ali.

The movie, which will stream exclusively on Jay-Z‘s music platform, is loaded with heavy hitting talent including Danny Glover and Lupita Nyong’o.

The trailer is a bit ambiguous, but seeing that the project carries an NC-17 rating, we’re sure it’s going to be steamy.

Check out the trailer below:



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